Luz da Lua Increases Revenue by 21% in Less Than 20 Days After E-commerce Restructuring with Norden
Luz da Lua is a Brazilian women's footwear brand with its own manufacturing facilities and more than 130 physical stores across Brazil, including company-owned locations and franchises. With e-commerce serving as a strategic pillar for growth, customer relationships, and integration with its brick-and-mortar operations, the company's digital presence needed to reflect the strength and sophistication of the brand.
The Challenge
Luz da Lua faced an unstable e-commerce operation that directly impacted business performance. Following a recent platform migration, the company experienced recurring issues throughout the customer journey—particularly during checkout—compromising both the shopping experience and customer trust in the digital channel.
These issues resulted in significant business impacts:
- Repeated purchase attempts without clear confirmation for customers.
- A substantial increase in customer service inquiries.
- A critical gap between orders placed and orders successfully invoiced.
- Revenue loss and declining customer loyalty among repeat buyers.
Beyond the financial impact, the internal team was forced to dedicate excessive time to keeping the e-commerce operation running. Constant manual validations prevented the team from focusing on strategic initiatives and business growth.
Rather than simply adopting a new platform, Luz da Lua needed a strategic partner capable of reorganizing its digital operation, restoring predictability, and building a solid foundation for future growth with a more reliable, stable, and easy-to-manage solution.
The Solution
Norden led the entire e-commerce restructuring process, providing strategic guidance from the initial assessment through go-live.
The project's objectives were clear:
- Operational stability
- Business predictability
- A reliable shopping experience
The migration was completed in just 60 days, using VTEX FastStore as the storefront while redesigning the entire shopping journey with stability, predictability, and customer experience as top priorities.
VTEX seamlessly integrated with the company's existing ERP system and payment providers, reducing implementation risks while accelerating deployment.
The project's success was driven by the close collaboration between VTEX and Norden, which acted as a strategic partner to ensure project timelines were met, coordinated the technical architecture with technology partners, and developed a significantly improved shopping experience for Luz da Lua's digital channel.
With a more intuitive admin interface and a stable operation, the internal team regained the autonomy to manage categories, campaigns, and promotions—allowing them to focus on growth and strategy instead of operational issues.
"Since migrating to VTEX, we haven't experienced a single integration error, order failure, or the need to manually validate basic operations. It has given our team peace of mind and restored confidence in our e-commerce operation."
— Kamila Moraes, Digital Channels & Customer Relationship Manager, Luz da Lua
The Results
The restructuring delivered fast and impressive results.
Less than 20 days after go-live, Luz da Lua recorded a 21% increase in revenue compared to the same period in the previous year, reversing the downward trend experienced before the migration.
The impact became even more evident only eight days after launch, when the e-commerce operation achieved an extraordinary 105% revenue growth compared to the same day in 2024.
Conversion rate also improved significantly, increasing by 43% without any additional investment in paid media or campaign changes.
Operational improvements extended beyond financial performance.
Recurring checkout failures were eliminated, the purchasing journey became predictable again, and the discrepancy between placed and invoiced orders was dramatically reduced.
With fewer incidents and a lower volume of customer support requests related to purchasing errors, the internal team was finally able to focus on strategic initiatives, customer experience, and continuous e-commerce optimization.
The partnership between VTEX and Norden proved instrumental in achieving these results by delivering a robust, reliable platform with stable integrations and a simplified management environment. Supported by a team of highly qualified specialists, the collaborative implementation ensured technical excellence, operational stability, and long-term scalability.
With a stable technology foundation in place, Luz da Lua now operates with greater confidence and predictability, creating the ideal conditions to sustain e-commerce growth and continue advancing its omnichannel strategy.
