Keko Accessories: Transforming the Customer Experience Through an Omnichannel Platform
Keko Accessories, a leading automotive accessories manufacturer recognized for creating products that add personality and character to vehicles, recently launched a B2B2C omnichannel e-commerce platform.
The initiative was designed to provide consumers with a direct purchasing experience while strengthening integration with Keko's network of authorized retailers.
Leveraging Norden's expertise, an innovative digital commerce project was developed to differentiate the brand within the automotive market.
Multiple industry benchmarks and business models were analyzed to define the most effective commercial strategy, while Norden also supported supplier selection and the development of the complete digital ecosystem, creating a pioneering solution for the industry.
The customer journey was carefully designed to deliver a premium shopping experience through:
- Personalized shopping experiences
- Advanced product filtering
- An intuitive purchasing journey
- The VTEX commerce platform
The solution fully integrates retailers into the sales process, allowing them to fulfill orders placed through Keko's digital channel. This creates a new revenue stream for retail partners while establishing an additional customer touchpoint between the brand and consumers.
According to Liliam Mantovani, Marketing Manager at Keko, partnering with Norden proved to be an excellent investment.
She highlights the team's willingness to find innovative solutions and their unwavering commitment to delivering the best possible results.
"One of the things I appreciate most about Norden is that I don't think I've ever heard the word 'no.'"
— Liliam Mantovani, Marketing Manager
Through this new digital strategy, Keko Accessories has positioned itself as a benchmark for automotive e-commerce, delivering a unique, highly personalized shopping experience while strengthening collaboration with its retail network and reinforcing its leadership within the industry.
